How to Take Your Email Marketing to the Next Level

Leads are rarely ready to buy on the first interaction with your company. The buying cycles vary across industries, services and products, which is why lead nurturing has become important component of your digital environment. Lead nurturing is most easily accomplished through email marketing that has demonstrated to be the most effective method. If you want to implement an effective program of marketing via email, ensure that your company is using automation to its fullest that is. Know and follow the best practices for email to elevate your email campaign and provide a tangible return on investment to your company. Segmenting leads, regardless of whether you use Constant Contact Hubspot Pardot and other email platforms, is an important part of creating connections. In order to convince customers to purchase from you, it is essential to remain in their minds by engaging with them several times. Through segmenting your lists, you will be able to create a customized message to your personas. Marketers have reported an increase of 760% in the revenue generated by segmented campaigns. Segmentation allows you to tailor campaigns by obtaining information about those who have expressed an desire for your product or services. How 5 How 3

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